Rochester roots. Global experience.
I handle the marketing, so you can handle…the rest of it.
You’ve got the product, and you know it works. Now, you need to get it in front of the right people. But where do you start?
That’s where I come in. I bring in the right people and tools, create the campaigns, test and optimize, so your marketing drives the sales you need for success.
Why choose me as your fractional CMO?
Strategy, Strategy, Strategy
Nothing works without a plan. That’s why my first task is to create a marketing plan you like love.
Leadership Experience
I figure out what your marketing team should look like, then I hire and train them as needed.
Growth Mindset
AI is changing the world, and I'm here for it. I'm constantly checking out new tools to figure out what works and what doesn't.
Integrity
If I say it, I’ll do it. I don’t work with jerks, and I value kindness above all else.
READY TO GET STARTED?
Services built to meet your needs
CMO Connected
I craft your strategy and make it happen, through effective campaigns and a variety of tactics. This is my most intense offer, perfect for companies with a need for hands-on leadership.
CMO Create
This half-day session has two parts: a deep dive I conduct into your marketing and company, and the creation of strategy for the coming months, including campaigns and plans.
TESTIMONIALS
Hi, I’m Rachel
I’m a passionate fractional CMO, with a focus on businesses in the Rochester region.
Because I grew up here, I get your Jim Kelly references, and you won't hear me refer to flurries as "snow".
I know that some phenomenal businesses come out of our region, and that those businesses deserve world-class marketing. With experience working across the world, I can help your business create and execute a marketing strategy that resonates, whether your audience is in Greece, NY, or Athens, Greece.
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You can think of me as a marketing detective: I love figuring out what’s holding companies back, and how we can fix problems. Luckily, as a fractional CMO, that’s actually my job.
Lead Magnet
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