ABOUT ME
Part American, Part Israeli, Totally Committed
I taught myself marketing, hi-tech, and business at age 30, after becoming a Mom.
Which is to say, just like a hi-tech founder, I’m not afraid of a challenge.
Based out of the US after more than 14 years in Israel, I combine the best of American politeness and Israeli chutzpah to produce maximum results for clients.
When I’m not working, I’m probably parenting my three kids, (or hiding while my husband parents!) baking sourdough bread, or engaging in my favorite hobby: sleeping.
What to expect from a fractional CMO
From creating a content calendar or optimizing your paid ads to figuring out your go-to-market plan, I’ve got you covered.
What I do for each client depends on what they need, but always includes strategy, planning, and execution.
In some cases, that means figuring out the launch of your latest product, and how to get it into the right hands.
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Other times, it means redoing your homepage or product pages, or making changes to your positioning to better attract your ideal customer.
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Whatever we do, we focus on the bottom line: marketing should be adding to your bottom line.
What’s Most Important
Kindness
I treat your team and my own with kindness and respect and have every expectation that everyone I work with does the same. No jerks here.
Hard Work
There’s no substitute for showing up and doing what needs to be done.
Excellence
I provide my clients with supreme quality work, and my experience shows I get results.
Integrity
The needs of my clients come first, and what I create for you remains yours. I take limited clients so that I can be sure each one gets my most reliable, honest self.
TESTIMONIALS
But who are you?
I’ve spent many years working in hi-tech, but there’s more to me than just tech. I’m also a mother of three, a wife, and a baker of some sourdough my kids adore. I’m a proud American, and a proud Israeli. I hold degrees from Brandeis University in the US, and Reichman University in Israel.
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After almost 15 years in Israel, my family and I relocated to my hometown of Rochester, NY. My professional focus on Israeli-American tech companies harnesses my experience living in both places, and enables me to offer unique perspectives to companies looking for marketing that moves the needle.
