Content Creation that Drove Revenue Goals

Transforming the content operation of a company led to success in SEO, increased conversion rates, and increased revenue.

Problem:

A niche tech company was failing to convert ad-driven website visitors into customers due to ineffective email and content campaigns, resulting in unoptimized ad spend and lost potential revenue.

Strategy and Results:

• I spearheaded the creation of a specialized content team. The team produced over 20 SEO-optimized blog posts per month, and 15+ tailored landing pages. 

• I led the overhaul of email strategy, including timing, frequency, and content.

• Email conversion rates soared by 235%, with top emails seeing a 700% increase. 

• After optimizing for SEO, critical landing pages reached top search engine slots, boosting traffic and revenue.

• Blog content became a driver of revenue, with a 2,000% increase in revenue attributed to the blog.