A startup didn’t know how to manage a new product launch, but careful planning and execution made it a success.
Problem:
A tech startup was launching a new product that they anticipated would be a game-changer. It was their first launch, and they didn’t know what to do to make it a success.
Strategy and Results:
Built out a full plan for the launch, to attract interest and create buzz.
Aligned with product, marketing, external PR firm, executive team and more on messaging and roll-out, ensuring consistency and maximizing efficacy.
Crafted messages customized to audiences including customers, potential customers, and media.
Generated media coverage, social shares, and customer excitement exceeding all expectations.