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Case Studies

Find out what I’ve done as a fractional CMO, so you can see if I’m what you need to succeed and scale.

Effective Go-to-Market Planning Pre-Launch


A startup didn’t know how to manage a new product launch, but careful planning and execution made it a success.


Problem:

A tech startup was launching a new product that they anticipated would be a game-changer. It was their first launch, and they didn’t know what to do to make it a success. 


Strategy and Results:


  • Built out a full plan for the launch, to attract interest and create buzz. 

  • Aligned with product, marketing, external PR firm, executive team and more on messaging and roll-out, ensuring consistency and maximizing efficacy. 

  • Crafted messages customized to audiences including customers, potential customers, and media.

  • Generated media coverage, social shares, and customer excitement exceeding all expectations.

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